1983 - Steve Jobs's keynote

[csllanna]

Here we see Steve Jobs at a keynote in 1983 showing for the first time ever the famous "1984" ad by Ridley Scott to an exclusive audience.



The ad was shown on tv shortly after that only once during the 1984 Superbowl & never aired again & is considered to be one of the greatest ads of all time.




Below is the script:

"It is 1958. IBM passes up the chance to buy a young, fledgling company that has just invented a new technology called xerography. Two years later, Xerox is born, and IBM has been kicking itself ever since.

It is ten years later, the late '60s. Digital Equipment Corporation and others invent the minicomputer. IBM dismisses the minicomputer as too small to do serious computing and, therefore, unimportant to its business. DEC grows to become a multi-hundred-million dollar corporation before IBM finally enters the minicomputer market.

It is now ten years later, the late '70s. In 1977, Apple, a young fledgling company on the West Coast, invents the Apple II, the first personal computer as we know it today. IBM dismisses the personal computer as too small to do serious computing and, therefore, unimportant to its business.

The early '80s-1981. Apple II has become the world's most popular computer, and Apple has grown to a $300 million corporation, becoming the fastest-growing company in American business history. With over 50 companies vying for a share, IBM enters the personal computer market in November of 1981 with the IBM PC.

1983. Apple and IBM emerge as the industry's strongest competitors, each selling approximately $1 billion worth of personal computers in 1983.
The shakeout is in full swing. The first major firm goes bankrupt, with others teetering on the brink. Total industry losses for 1983 overshadow even the combined profits of Apple and IBM for personal computers.

It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear an IBM-dominated and controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom.

IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry, the entire information age? Was George Orwell right?"

NOTE :
Eric Arthur Blair (25 June 1903 ; 21 January 1950)known by his pen name George Orwell, was an English novelist and journalist. His work is marked by clarity, intelligence and wit, awareness of social injustice, opposition to totalitarianism, and belief in democratic socialism.




Source of article :
1) George Orwell

2) [ url=http://yk55.com/blog/2010/07/31/steve_jobs_1983_apple_keynote_speech/]Steve Jobs – 1983 Apple Keynote Speech[/url]

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