Sign into iTunes today and get the prompt to agree to the new TOS? Didja see this dandy little clause?
To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by Apple and our partners and licensees to provide and improve location-based products and services. For example, we may share geographic location with application providers when you opt in to their location services.
Hmmmmm....and no opt-out, either. Whatcha wanna bet those impending iAds are about to get....personal...?