We have Apple tv version 1 and rent movies from the iTunes store USA plus buy music cost is about $50 per month all up with no late fees and total convience. There are many excellent titles each week for 99 cents My partner loves horror movies and has access to hundreds. Some times we rent movies on the iPad when travelling but not often. I have purchased mainly music full length concerts which play on all of our iproducts.
In addition I have access to the British iTunes store and of course the Australian store. We can often watch movies up to 3 months before they are even available here on DVD .