for those of us who accumulate hundreds of apps (mostly the free ones), the iPad will only show something like 220 of them. The rest are on the pad but you can only boot them if you remember their name and search for them. Right?
When I sync my iPad it does not show all the apps I have stored... not sure how it chooses what it shows on its list. So it would be nice to have something that keeps a master list of all the apps you have ever downloaded and you could call up (if only you could remember its name.)