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iPad shows AT&T what is wrong with 3G

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  1. #1
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    iPad shows AT&T what is wrong with 3G

    A VIP with AT&T said that the iPad showed them that the public were more interested in lower price monthly rates without long commitments than getting free hardware. The old holdover system of bribing people with free, or cheaper phone by making them take out a 2 year contract is not appealing to users any more. Netbooks/laptops with 3G cards were not selling under that scenario, but the iPad 3G is a big seller. Note that Verizon abandoned the contract program with the mifi iPad. They charge less for the 3G service and make the puck the same price as going to 3G in the AT&T 3G capable models.

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  3. #2
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    Quote Originally Posted by Seadog View Post
    A VIP with AT&T said that the iPad showed them that the public were more interested in lower price monthly rates without long commitments than getting free hardware. The old holdover system of bribing people with free, or cheaper phone by making them take out a 2 year contract is not appealing to users any more. Netbooks/laptops with 3G cards were not selling under that scenario, but the iPad 3G is a big seller. Note that Verizon abandoned the contract program with the mifi iPad. They charge less for the 3G service and make the puck the same price as going to 3G in the AT&T 3G capable models.
    I don't know, none of the carriers seem to moving this way with their smart phones. I wish they would though. I hate being on the hook with a cell phone deal.

  4. #3
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    Quote Originally Posted by iceman View Post
    I don't know, none of the carriers seem to moving this way with their smart phones. I wish they would though. I hate being on the hook with a cell phone deal.
    T-Mobile US will give you a discount if you don't take a subsidized phone - perhaps other carriers will move to this if T-Mobile finds it popular.

  5. #4
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    I actually prefer a contract and receiving a nice d/c on a new phone...maybe because I'm older now and don't think of switching to new phones every other month...


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