It looks much thicker and heavier too, I don't think they would be able to stretch this to shape at the edges if it were not leather... this is soft and supple to the feel, similiar to the thin leather tongue on a pair of shoes or a decent leather jacket.
Sadly many products are discribed as being genuine leather but are not, they probably only contain a tiny percentage of leather somewhere, and I suspect on some cases Yoobao are no different to others.. though to my amateur smell and touch it does feel the genuine artical... time will tell..lol
I've since tried to peel the sample leather piece they include in the box. and it just isn't going to happen. the Leather hide is too thin to peel. The case which weve both seen on Amazon is likely another Yoobao case which like many others probably does have cardboard behind it's facade..lol.. not good though..:-( reminds me of a crap one I bought last week which turned out to be black plastic sprayed cardboard. :-( It was so bad I left my first ever negative to the seller. £10 down the drain... not much money but still wasted. :-(
I do however suspect the front stiff cover is a leather covering with a stiffener inside like other cases, (possibly cardboard or thin plastic) as leather on it's own just would'nt be stiff enough.
Ironically, I actually first saw that on Amazon last week during a Google search, but my eldest son was showing off his own iPad3 to me the weekend which had this same Yoobao case fitted, which he had bought from PC World I think for more money, and I mentioned the same thing to him re. the Amazon comment, but after examining the case closely for myself I decided to take a gamble.... I'll let you know in 6 months, if it hasn't fell apart laughing..lol