Thanks again for all of the replies. I wasn't planning on lying about anything. I did order the Zagg protector but only to see if it covered up the scratch enough that I could live with it.
I am apprehensive to bring it back in because I was just there and I don't want them to think I am creating problems to get a swap. I do have moderate screen bleed but it honestly doesn't interfere with my everyday use and I feel bad complaining about something that doesn't really bother me.
Hopefully the Zagg cover will improve the look of the scratch...it is really hard to look at right now because of where it is on the screen and the fact that it is deep enough to cause my eyes to focus on it all the time!! If it does not improve, I will look into getting a replacement for the screen bleed issue.
could it have been some debris that got caught in between at some point ? ^
I took mine back today for screen bleed, new one is on order, I didn't use a screen protector on this one and luckily no scratches but after hearing how easy it is to get a scratch I think I will get one for the new iPad2 when it comes in and put it on as soon as I pull it out the box.
The smart cover is designed so that it only folds over / down onto the screen (doesn't slide across). The iPad has been kinda like my baby (not meaning to sound too weird about it, but it was bought to make writing my PhD thesis easier / more enjoyable. I'm a final-year PhD student, I - literally - bankrupted myself buying it, I've looked after it with thoroughly OTT care. And've checked the smart screen before folding it over, etc, etc. I've also been extra-careful to always leave the smart cover on, as we've got a cat and I wanted to leave no room for doubt / accidental cat damage.)
The scratch was deep - deep enough to distort / refract the light from the (handful of) pixels beneath it. I also discovered another, parallel scratch a short while later (though that one was only visible on a black screen, viewed from an angle...)
Having said all this... I took it into the Apple store I bought it from today. I wasn't expecting much; but - optimistically - was hoping for a screen replacement. In no time at all, a manager came over, checked their stock, and booked an appointment; and they replaced it with a brand spanking new iPad this afternoon.
The staff were all pretty surprised by the scratch, and curious about it. I kinda wish I had some answers - but, well, no rings on my fingers, nothing whatsoever in the way of a sharp contact (whilst I've been around, and my partner just doesn't use it). All very odd.
OTOH, losing progress on a number of games was a bit of a pain in the fundamentals. OTOH, it's given me a (forced) chance to back up every single document / paper I had on there. Which - as it's been mostly an academic / work device - I really, really needed to do.
And, good grief, what fantastic customer service.
I don't take chances with screens. For my iPad 2 I got the Moshi iVisor screen protector and I love it. Goes on easy, NO bubbles and I have not noticed any loss of clarity or sensitivity. $30, not bad for piece of mind.
If they won't replace or fix it I'd try some home brew solutions...
How to Repair Scratched Glass | eHow.com
I have somehow managed to put a small scratch on the screen of my iPad 2... I can only really see it on a black screen. I called into the Apple reseller yesterday where I bought it and showed them the scratch.... basically just one of those things.... not covered by warrantee. They told me that they have had a could of customers who have dropped / smashed screens and and all they can do is accept their loss and buy a new one.
I did ask about replacement screens but they said they can't be replaced so it is cheaper to buy a new iPad. I know the iPad 1 screens were replaceable.
I have an Otterbox defender case on the way to me direct from the company with a free screen protector, so once that is on I know there shouldn't be any further scratches. :)