Well, we're a two ipad household. We sold our two ipads weeks ago to purchase the ipad 2. At launch, I went to Best Buy figuring I may actually have a better shot. I was number 26 in line... so all was good. Had a credit card ready for mine, and cash for my partner who was not present but can't stand up anyway, due foot problems from being diabetic. When sales began, we got a warning that they were only selling one per customer. I was disappointed, because if I knew that earlier, I would have waited much longer at one of the NY Apple Stores. Well, I was number 26 so I was able to get my iPad 2.
Since launch day, I have been trying to get one for my partner, to no avail. Went to the Apple store 4 times in a row, early in the morning, waited in line, and they couldn't accommodate even 1/4 of the crowd. After day four, I gave up, so then my partner decided to try it out the two days which followed, this time before sunrise and lugged a metal folding chair, by bus.. and still no luck. Why? Because the first hundred+ people were being paid by a huge gray market ring that I'm sure everyone's been reading about. So, if you want an iPad 2 and you live in New York City, you'll need to get to one of four Apple stores like 1:AM for an eight hour wait. The gray market 'workers' are buying up all the iPad 2s - for the Queen Ant(s). Apple really can't do anything to stop that - because what they're doing is not illegal - they're just trying to make a buck. Now, I'm sure Apple is aware there are people on these lines who actually want to own one. They can get all this lovely tech into a slimmer body without sacrificing battery life, yet they can't accommodate a good deal of their real audience who want to purchase one at their store. Start by limiting it to one per person.