Ok, I'm officially VERY impressed with the customer service at Square Trade, a third party insurance provider for consumer electronics.
I got my ipad at Best Buy because I wanted an accidental damage warranty, and they were the only once I knew of who offered it. But I paid $289 for a two year policy. Then I saw online I could get the Square Trade warranty for just $95, and that include everything the BB warranty did PLUS submersion and PLUS pro-rated buy back.
I returned the BB warranties and bought the square trade warranty. Then I saw I could have gotten a 20% discount, so I sent them an email asking about it.
I just got a personal phone call from Square Trade customer service. They ended up giving me a 40% discount! I only paid $72 for the warranty! Plus they walked me through a bunch of stuff on their website to help me register it. Jerry, the rep, was SO patient and helpful.
He said to spread the word. The coupon code for the 40% discount is still active. I think he said it's ipad40. Either that or it was 40ipad. I'm sure you could call them and just ask. They aren't trying to keep it a secret.