It's a magazine about italian cooking from the german Mac focussed print company "falkmedia".
That's how I envision print magazines on iPad.

Have a look:

[ame=http://www.youtube.com/watch?v=6Ahiz0Rmpro]So is(s)t Italien[/ame]

Way to go!

I wouldn't dream of subscribing in a magazine for Italian cooking in German (which I read, write and speak passably) but what is amazing is that the iPad opens up magazines for a limited distribution that would have never made financial sense to send to a printer.

Go iPad and tablets!