Screen protector and/or invisible skin
I agree the Apple case is simple but works well!
I am not walking out of a store with a 700 dollar electronic device and no case
Mine usually is bare, as it typically travels in my briefcase and the pocket it slides into seems secure enough. If I'm taking it somewhere without my briefcase, then I use he Apple case.
I work from home so don't really need a case. I have a silicone skin which I like for keeping the back protected and the lip on the front side means the screen does not touch a table top if I place the iPad face down.
I have an anti-glare screen protector which I love. However, this will be a pain to replace someday as getting it attached without bubbles was a struggle. The Shiny screens Apple uses are PITA.
I also have a very simple neoprene zippered case to protect the iPad while I am carrying it to the office on the rare day I go there.
I like the fact that the silicone skin is thin enough to leave on and still have the iPad fit into the case or the Griffith AFrame stand I use. It will not fit into the little Apple iPad dock, however. But I don't ever use the dock as I prefer to use the iPad in landscape mode, which the dock doesn't allow.
Our local Best Buy has tons of accessories for the iPad. That is also where I purchased my 64GB WiFi only iPad.
Posted from my iPad WiFi 64GB
The Apple Case makes the ipad look more professional as well as slimmer due to the tapered thin edges.
I bought one at the Best buy where I bought the IPad. Targus Truss Z I think. Flips open easily and makes a stand or folds back to lay flat. It is leather and has a strap to hold it closed. I think it would protect it from a simple drop. Have not seen another like it, but really think I got lucky when I picked it. It works perfect for travel.