AppleInsider reports today that just one month after its release, the iPad mini already appears to be going great guns in terms of ad impressions, even beating the Kindle Fire’s figures from last year. The figures come courtesy of Millenial Media, whose study tracked device ad impressions for the first-month sales of the Kindle Fire last year and the iPad mini this year. According to the results, the Kindle Fire saw a 19% daily growth rate in the first month that it was on sale last year, whereas the iPad mini enjoyed a daily growth rate of 28%.
Let’s hope that his kids aren’t reading this!"Every holiday season there seems to be one particular item that stands out as the 'must have gift' of the year, and in 2012, early figures lead us to believe that this could be the iPad mini," said Millennial Media SVP of Global Monetization Solutions Matt Gillis. "Truth be told, don’t tell my kids but there are already two sitting under our tree at home."
Source: iPad mini ad impressions growing 28% per day, outperforms last year's Kindle Fire