According to new figures from IDC, as reported by AppleInsider today, Apple is expected to maintain its 50% share of the tablet market through until 2016, although it is expected to take a small hit from increased competition from Android and Windows tablets. IDC thinks that there will be 122.3 million tablets shipped in 2012 overall, with Apple’s iPad making up 53.8% of that total, representing a slight drop from 56.3% in 2011. The main reason for this would be the growth in Android tablet sales, up from 39.8% in 2011 to 42.7% in 2012. Good news for Apple and Android then, but less favourable news for Microsoft, with Windows-based tablets only expected to account for 2.9% of tablet shipments in 2012. However, things can only get better for Microsoft, and IDC believes that indeed they will, projecting that by 2016, Windows tablets will have 10.2% of the market, which would be quite an improvement.
Source: Apple's iPad projected to control 50% of tablet shipments through 2016"Tablets continue to captivate consumers, and as the market shifts toward smaller, more mobile screen sizes and lower prices points, we expect demand to accelerate in the fourth quarter and beyond," Tom Mainelli, research director, Tablets at IDC, told AppleInsider. "Android tablets are gaining traction in the market thanks to solid products from Google, Amazon, Samsung, and others. And Apple's November iPad mini launch, along with its surprise refresh of the full-sized iPad, positions the company well for a strong holiday season."