There were those who said, prior to the release of the iPad mini, that it could be a mistake for Apple to release a smaller tablet, which might cannibalise sales of the regular-sized, and more expensive, iPad. However, according to a new survey from Cowen, as reported on by AllThingsD’s John Paczkowski, Apple doesn’t need to have any worries about cannibalizing its own products, as what has actually happened is that the iPad mini has created more demand, not less. Of the 1,225 customers in the US that Cowen spoke to, 12% said they planned to purchase an iPad mini in the next 18 months, with 52% of those people saying that they had never owned a tablet before, and just 16.6% of those who said they planned to buy an iPad mini saying that their purchase was to replace another device. Of that 16.6%, 29% said they were replacing an iPad, 13% said they were replacing a Kindle Fire, and 42% said it was replacing a Windows PC.
Source: iPad Mini Creates More Demand Than It Cannibalizes - John Paczkowski - News - AllThingsD“The iPad mini creates more demand than it cannibalizes,” said Cowen analyst Matthew Hoffman, who cited the low price as being one of the main reasons why the iPad mini is appealing to new customers.