At the Apple earnings call, CEO Tim Cook was asked to make a few comments about the new Microsoft Surface tablet. Even if he admitted he hasn’t yet played with the new device, he still had some words to say about it. Cook stated that he read some reviews about the product and so made an opinion of it as being a “fairly compromised, confusing product”.
Cook thinks that the issues with Surface stem from the fact that Microsoft is not willing or capable of making “hard trade offs” like Apple is. Admittedly he knows what he is talking about. Cupertino sold 100 million iPods so far and reported a profit of $8.2 billion in the last three months leading to September 29.
Cook also seemed to be confident that users will continue to prefer the iPad due to the amazing user experience it provides. This is not the first time Apple CEO provides negative feedback about the Microsoft tablet. He previously stated that:
“You can converge a toaster and a refrigerator, but it won’t please anyone”.
In the enemy camp, Microsoft strongly believes it is filling a gap, uniting tablet and computer experience with the Surface.
Cook’s opinion might have been influenced by articles like Wired’s Mathew Honan review who talked about Surface as being “a tablet of both compromise and confusion”. The Verge’s Josh Topolsky also wrote: “Instead of being a no-compromise device, it often feels like a more-compromise one” – commenting on Microsoft’s statement of last year: “our goal was a no compromise design”.
Source - Apple CEO Tim Cook calls Microsoft Surface 'compromised, confusing'