AppleInsider reports today that Sterne Agee analyst Shaw Wu has said that he thinks that the iPad mini, due to be announced on October 23 by Apple, will be “the competition’s worst nightmare.” Wu bases this belief on the fact that Apple’s rivals are already having trouble competing against the $399 iPad 2 and $499 iPad 3, let alone a smaller, cheaper iPad mini. Wu says that just how hard Apple’s competitors will be hit depends on whether or not it wants to “go for the kill”, and swallow up lower profit margins in order to achieve the $199 price point of such competitors as the Google Nexus 7 or Amazon Kindle Fire HD. However, Wu actually goes as far as to say that he doesn’t even think that Apple needs to lower the price point as far as $199 for it to be a success, and he thinks that the smaller tablet could be successful at a much higher price point of $350. Recent reports have suggested that the entry-level Wi-Fi-only iPad mini could be priced at approximately $250/£250.
Source: Apple's smaller iPad expected to be 'competition's worst nightmare'