The iPad mini is the newest device coming out of Apple that is about to be announced any day now. Important publications have implied that Cupertino is gearing up for the big event and ordered up to 10 million units. Analysts have foreseen great things in the future of the shrunken tablet – namely its upcoming immense popularity.
Another such prediction has surfaced this week. Topeka Capital Markets analyst, Brian White expects the iPad mini not only to sell well in China, but will become quite a sensation or as he calls it “the next big thing”. Why would the small tablet be so irresistible in the eyes of the Chinese customers? White’s answer has to do with the increased popularity of devices like the Samsung mixed breed of phone and tablet – the Galaxy Note phablet.
“While the Galaxy note is also a smartphone, we believe the tablet capabilities are the main reason for purchase in China…Our conversations during our meetings and casual consumer interactions this week tells us the iPad Mini will take off like wildfire in China.”
So the key to the iPad mini’s success could be the range of screen size – not too big but also not too small. Cost is also to be considered. If rumors turn out to be true and the iPad mini will be priced around $250-$300, it will pose a lot of competition for the Galaxy Note whose price is almost double.
Source - Apple Set for Big iPad Mini Boost in China - TheStreet