A survey released today by Strategy Analytics’ Connected Home Devices service of 2,000 US consumers says that only 2 percent of US homes which do not currently own an Apple device intend to buy an iPad in the next 12 months, compared to 18 percent of Apple-owning households. The report finds that ownership of another Apple product, such as an iPod, Macbook or iPhone, is the strongest indicator of intention to buy an iPad. For example, the survey says that nearly a third of iPhone users in the US plan to get an iPad within the next year, with 90 percent of iPad sales being expected to come from Apple product owners within the next year.
The survey also found that there is strong customer satisfaction for the iPad, with nearly half of the households that have already bought an iPad intending to buy another one within the next 12 months.“Apple’s iPad is preaching to the converted,” says the report’s author, David Mercer, Principal Analyst at Strategy Analytics. “Many iPhone, Apple computer and iPod owners have snapped up their first iPad in the first few months since it was launched, and many of those who haven’t plan to follow suit over the coming year.”
Source: Strategy Analytics