With all the companies trying to copy Apple designs, it’s not surprising that the tech giant would want to protect its intellectual property and patent every single invention it has made so far. Cupertino is now trying to get an iPad Smart Cover patented.
The filing has been made public by the US Patent and Trademark Office and it is entitled “Packaging Assembly”. So basically Apple isn’t interested in the technology making the cover “smart” but in the packaging. Cupertino explains in the patent that in today’s super competitive tech market, it should be important to design not only great advanced products but also smart and intuitive accessories to serve those devices.
“While many designs and techniques used to package products have generally worked well in the past, there is always a desire to improve packaging, such that improved functionality and/or appearance is provided.”
The Smart Cover for the iPad not only looks good but it’s a perfect fit for iPad users. Remember the iPad 2 Smart Cover and its reputation of being a “frustration free” item every Apple tablet user should own. Well that’s what Apple is actually hoping to patent and keep competition away from. The Cover has been designed by Jony Ive, Apple’s design chief that is known to work with a large team of Apple specialists like Jody Akana, Bartley K. Andre, Jeremy Bataillou, Daniel J. Coster, Danielle de Iuliis, Evans Hankey, Julian Hoenig, Richard P. Howarth, Duncan Robert Kerr, Shin Nishibori, Matthew Dean Rohrbach, Peter Russel-clarke, Christopher J. Stringer, Eugene Antony Whang, and Rico Zorkendorfer.
Source: PACKAGING ASSEMBLY - Apple Inc.