This is a discussion on The iPad comes first in a new consumer satisfaction survey within the Apple iPad News forums, part of the Apple iPad Forums category; Originally Posted by AQ_OC Asus has been the game a while now. Yes, I researched them and dismissed them before iPad existed. My point was ...
My point was not meant to suggest that Apple shouldn't be top - they are in every survey & rightfully so for very good reasons.
I was trying to say that a survey that only samples that small in a country the size of the US is pretty meaningless - especially when it leaves out 3 of the major manufacturers. I'm pretty certain that Asus & Motorola have sold more volume than HP when it comes to tablets.
It does, however, match other surveys I've read which suggest the order of sales & satisfaction goes...
2/3. Amazon Kindle Fire or Samsung
5,6,7 The rest...
From my reading (I've been interested in tablets for a long time, but found none viable for non-geek use till iPad), Asus hasn't been producing quality tablets for general use till relatively recently. And that's been too recent to judge solidly, IMO.
Personally, I don't need surveys to take every manufacturer into account. Unless a company can sell enough quantity, I figure chances are good that I'd be left stranded on a discontinued device sooner than later. I wouldn't consider buying an unpopular device as a non-geek, because I don't want to be left trying to figure out things on my own. Part of the appeal of owning a popular device is a communal pool of knowledge to draw from.
...and just to add to the question of Sample Size based on my own clinical experience. When assigning a 95 % confidence and using a +\- 5 interval, the sample size changes very little when I select 1,000 or 10,000 for total population to my calculation. I was surprised too, but realized that amount of total population does not necessarily equate to a significantly increased sample size to assign for my studies.
So as KayKayKay stated, we don't know how they arrived at their sample size, but what is consistent is the results revealed with the other surveys given. As a consumer, I like to read these surveys but am also interested in thr bottom line or conclusion to their survey or study. Reading personal reviews on a product is also more revealing to me as a consumer as well and usually help me make my decision to buy or not buy. Just my 2 cents.
iPad 2 ~ Wi-Fi ~ 32 GB | MacBook Air 13-inch 4 GB RAM/128 GB | Apple TV (3rd Gen) | iPod Classic 80 GB | iPod Touch 32 GB (4th Gen)
With surveys of ownership satisfaction like this one, I figure the best use of them is for general impressions when lumped together with other surveys, if consistent. I would never base a purchase on surveys alone, though.
To further add to the "pot", as it were, coming from a media/advertising background (& with qualifications in statistics), the first off I was surprised at the lack of detail in the JD Power survey as I have always rated them highly. Secondly, the point made above about how they selected their sample is, IMO, crucial.
Additionally, it is worth commenting that Apple, Amazon & Samsung spend well on advertising & marketing - and reap the rewards with high levels of consumer awareness & brand perception. Hence their consistent rankings in terms of sales figures. Motorola & Acer - much, much less so & Asus - none at all in reality!
Android is no longer the "techy person's OS", however. If it was, it wouldn't be on the majority of smartphones, used by the majority of smartphone owners, most of whom are probably "non geeks".
Smartphone - Wikipedia, the free encyclopedia
Samsung boosts Android to 68.1 percent smartphone market share in latest IDC figures | The Verge
My impression of many Android devices, gleaned through years of following tech news, is that some Android hardware is simply not user friendly for nontechs. It's not the platform; it's the crappy way that some hardware makers have delivered it in their products. Asus and Acer were two such makers that I checked out in previous years while in search of tablets before iPad, for instance. I found that in user reviews and forums, because even techs struggled at times to figure out probs. You don't see much of that among iPad users -- when even techs are stumped, lol.
As for user satisfaction and advertising, I find it hard to make the jump that continued advertising makes someone more or less satisfied with a product that they've already bought. (But I might be atypical, and maybe that kind of brainwash works on others. I'm very selective and conscious of what media I do consume. I don't watch TV, I ignore ads elsewhere on purpose and otherwise filter advertising when able. I learn about new tech developments and products almost entirely via tech blogs or when I search out product info.)
The great strength that Apple has is in being the "supplier" of the hardware, OS & controller of the app store.
Android, being open source, is subject to the vagaries of the OEM using it. And intriguingly - to me, anyway - Android phones are far more stable & reliable than Android tablets.
Android phones have has a longer maturation span than tablets. I expect further maturation, but now the Apple-Samsung patent fight (with bigger possible implications for Android/Google) will hang up how things play out.
The typo I can live with. Generating an article for the front page using the wrong data, not so much.