Last year Apple quietly started building up its educational program by implementing more and more iPads within schools across the countries. Some tablets were donated and some were acquired by headmasters and the teaching staff. But these are not isolated incidents. Apparently schools are starting to give up purchasing PCs in favor of the Apple tablet and a new study is here to prove just that.
Needham & Company analyst Charles Wolf wrote in a note to investors that relevant data has been collected showing the iPad is replacing computers in educational sales. He states that computer sales in the education sector have been falling dramatically by 265,000 units which makes up 13.9%. In the iPad camp things couldn’t go better – as about 1 million tablets have been shipped to K-12 schools around the country.
"Clearly, a significant portion of iPad sales represented an expansion of the market. But in view of the fact that Mac sales held steady at around 520,000 units but overall PC sales declined by 265,000 units from 1.90 million to 1.64 million units, we believe the inescapable conclusion is that the iPad is beginning to cannibalize a material portion of PC sales in this market."
Apparently only computer sales have deteriorated but not Macs sale. Apple Chief Financial Officer, Peter Oppenheimer stated that Macs had a great quarter in education, maybe their best so far. He gave the example of the Rutherford County, NC school that just acquired 6,000 MacBook Airs.
Source: Apple's iPad now definitively replacing PC sales in education