The Apple tablet has managed to carve a place for itself in every field of human activity, and apparently is really thriving in some. Apple just published a report this week stating that the iPad sales in the educational sector have doubled since last year, leaving Mac sales behind.
The reason for the higher adoption of tablets in education in the third quarter of the fiscal year seem to be the cut down prices for the iPad 2 (now a model comes with a $399 price tag) after the release of the next generation tablet.
All in all Apple managed to ship 17 million iPad in the June quarter. The sales increased with 84% when compared to the ones of last year.
Apple CFO Peter Oppenheimer admitted that the June quarter was the best for the tablet in terms of education, at the fiscal earnings conference call:
"The iPad continues to be a great success in the U.S. education market. Even though, as I mentioned earlier, we achieved all-time record Mac sales to U.S. education institutions during the quarter, we sold more than twice as many iPads as Macs."
Oppenheimer brought into discussion the Mansfield Texas Independent School District strategy that plans to use the tablets (they acquired 11,000 devices) in the “Power Up!” program in an attempt to modernize traditional teaching methods and bring them forth into the new millennia. The “Power Up!” site brings into attention that more than 200 teachers and administrative staff have signed up for iPad literacy courses. Apparently, Apple’s aggressive marketing strategies within the educational field are starting to pay off.
Source: Apple's iPad education sales double, outperform Mac 2-to-1