The host of rumors that has been circling around the Internet about the upcoming ipad-mini plans from Apple seems to have a new proponent. The New York Times jumped on the band wagon reporting that the mini iPad might come out on the market as soon as this autumn. Is Apple rushing things? The editors of NYT seem not to think so.
The fact is that the tablet race is getting more and more competitive with Google starting the shipments of the Galaxy Nexus 7 last week. This tablet comes at a cheaper price and is smaller and maybe more practical than the iPad. Also Microsoft has made public its intentions of unleashing a tablet of its own, which it has nicknamed Surface. Amazon is not wasting any time either and is already working on a different version of the Amazon Kindle which is rumored to bring a larger screen.
Bearing this in mind, it is no wonder that Apple would think of producing a cheaper device so as to not fall behind in the race. As the market for tablets is expanding sales will rise up to 85% and the iPad is a very big part of the revenue coming from all parts of the world at the Cupertino hq.
This is an obvious change of strategy. Back in 2010 late Apple boss Steve Jobs commented on the subject of a 7-inch tablet saying that it would constitute a useless device since there would not be enough room to fine tune finger movements. Apparently that dogma has changed.