Wired gives the heads-up on a fascinating survey on MyType Blog that looks at the personality types of iPad owners and their critics, coming to the conclusion that the whole pro- and anti- iPad debate can be summed up as a clash of very different personalities.
Between March and May 2010, MyType questioned over 20,000 people about the iPad, with the aim of discovering if they had any particular character traits depending on their opinion. You can read all the details in depth on the MyType blog, but to cut a long story short, MyType said that it found that iPad owners are “selfish elites” meaning that people that are interested in business and finance are more likely to be iPad owners than people interested in entertainment and leisure activities such as watching movies, playing video games or shopping, for example. “iPad owners are an elite bunch”, says MyType - they are wealthy, highly educated and sophisticated, and they think more highly of power and achievement than other people do. That’s the good news! On the down side, MyType says that iPad owners tend to be selfish, with low kindness and altruism scores.
As for the iPad critics, MyType says that they tend to be “independent geeks” who value self-determination and abhor conformity, and are big consumers of video games, computers, electronics, science and the internet. MyType says that one of the strongest indicators of the iPad critic is being a big Linux fan in preference to Windows or Macintosh. MyType goes on to say that iPad critics are usually young men with no kids and no particular interest in family.
To find out much more about these two groups and why they feel as they do, check out the MyType Blog. It makes a fascinating read, whether or not you agree with the findings.
Source: MyType Blog via Wired