Flipboard is a new social magazine iPad app that aims to bring to life the stories, photos, news and updates being shared across Twitter and Facebook. The magazine app is the brainchild of Mike McCue, former CEO of Tellme, and Evan Doll, former senior iPhone engineer at Apple, and has been designed from the ground up for iPad. It works by creating a magazine out of the user's social content, with the Facebook and Twitter sections enabling readers to quickly fllip through the latest stories, photos and updates from friends and trusted sources. Flipboard renders links and images right in the magazine, so readers no longer have to scan long lists of posts and click on link after link. Instead, they instantly see all the stories, comments and images.
As you can see in the video, Flipboard also lets readers easily create sections around topics or people they care about. What I like about this is that it's useful for those people who might not have Twitter themselves, but who like to follow other people's or organisations' updates on Twitter. You can choose from Flipboard's suggested selections on topics such as Sports, News, Tech and Style, with content hand-curated from popular and interesting Twitter feeds, or create an entirely new section by searching by topic, person or Twitter list to make Flipboard even more personal.
“With over 1 billion messages posted every day, social networks are quickly becoming the primary way people discover and share content on the Web. The result is a huge influx of incoming messages and links people must sort through across multiple web sites just to stay up to date. We believe the timeless principles of print can make social media less noisy, more visually compelling and ultimately more mainstream.”
Mike McCue, Flipboard’s CEO.
Flipboard is available now from the iPad app store as a free download.