With Apple suffering a stock dip following all the antenna malarkey, its probably about ready for some good news, so here comes the iPad to the rescue, with The Financial Times reporting on a new Goldman Sachs analyst report that waxes extremely lyrical about the iPad, basically saying that it’s about to stomp all over the netbook market. Goldman has based that encouraging (for Apple, at least!) scenario on the following five “Cs” of user experience:
- Consumption - The iPad focuses on information consumption as opposed to information production. It is not so much for inputting lots of information, but for basic editing on the on-screen keyboard.
- Content - The iPad has “tight integration” with content sources, via its direct link to custom content on iTunes and the App Store.
- Connected - The iPad can be easily and continuously connected to the internet via both Wi-Fi and/or 3G. This is in contrast to the PC, where it is much more complex to set up Wi-Fi and to access it in different locations.
- Constant Operation - The iPad is an “instant on” device with a battery that lasts all day, which is a considerable advantage over the notebook or desktop PC. The fact that you can turn your iPad on and be working on it within seconds as opposed to the relatively lengthy time it takes a PC or laptop to switch on or to return from sleep is a massive advantage over the netbook.
- Commerce - Apple’s integrated system ensure that the user is always “ready to buy” and therefore much more likely to make an impulse purchase.
Source: Financial Times