Kindle Fire had a great year. Stifel Nicolaus analyst Jordan Rohan commented on why he thinks that is:
"Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing," Rohan wrote.
Even if it sold a staggering 6 million units, somehow it still did not manage to achieve the unachievable - to steal Apple’s high and mighty place of domination upon the tablet world. Even if Amazon’s Kindle Fire has been called the iPad’s best competitor, but apparently it still has a lot of work to do.
Now, Kindle Fire is taking another punch to the face. A recent survey revealed that iPad owners are more satisfied with their device than owners of other tablets. The data was collected by US company ChangeWave and was interested in the degree of satisfaction tablet owners felt towards their purchases. The numbers will surely enough stroke Apple’s ego once more.
74% of iPad owners said they were very happy with their products, but only 54% of Amazon Kindle Fire had the same reaction towards their tablet. The survey mostly focused on the two brands, but ChangeWave did add that from the sea of non Apple/Kindle users, 49% said they were very happy with their device.
The total amount of people involved in the study was 2600, but only a small percent of them were tablet owners. Out of the 2600, only 156 had a Kindle Fire for example. Having a good costumer satisfaction rate is considered to be vital for the on-going perpetuation of the device.