Qmags has just released the results of its 2010 Annual Digital Magazine Readership Survey of 170, 000 readers, which indicate a continued shift towards digital content and preferences. For example, by margins of 3:1 and 4:1, respondents said that they chose digital magazines over print for industry, business, and product news. Across the board, the use of print media has declined, while the use of digital magazines, websites, and other e-products has soared.
The reasons given for this by respondents were that e-products were timelier, easier to save, environmentally friendly, and more searchable. The majority of those surveyed declared themselves either “satisfied” or “very satisfied” with digital publications.
The survey also found that over 60 percent of respondents read three or four of the past four digital editions received, and 70 percent said that the average time spent reading digital magazines was between 15-45 minutes. 16 percent of those polled expressed an interest in mobile delivery, and 17 percent in reading devices such as the iPad and Kindle. Over two-thirds said that they liked video enhancements.
Over three quarters of the readers preferred to download their magazines, and most said that they save the magazine to read later in the week rather than reading it as soon as they download it. Even more interestingly, almost 80 percent of respondents said that they read digital magazines “to do my job better”.