Saverio Romeo, Senior Industry Analyst for Growth Partnership company Frost & Sullivan ICT, has written a interesting report on the role of the iPad in the rise of the tablet. According to Romeo, tablets, which he says fall between the mobile experience of smartphones and the computing experience of laptops, not only offer a superior entertainment experience, they also drive new ideas in other industries, including publishing and tourism.
“The iPad is the tablet that makes the most noise in the market, but it does not come alone. Many other vendors have embraced the idea of a tablet,” says Romeo.
The report says that Apple has modelled the use of the iPad around the customer buying apps from the Apple iTunes App Store, which was of course also the successful model for the iPhone.
“The iPad has given relevance to the emerging segments of tablets in the mobile device market. Apple’s tablet has found the enthusiasm of two million users in just two months and it has enabled opportunities in various industries,” concludes Romeo. “However, tablet pricing means that these devices are currently aimed at specific consumer segments: early adopters. This enthusiasm is not yet at the mass market level.”
Not sure about that last statement, the iPad has virtually sold out everywhere that it’s been on sale throughout the world, which seems pretty “mass market” to me!
Source: Frost & Sullivan