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Three Years On the App Store is Thriving

This is a discussion on Three Years On the App Store is Thriving within the Apple iPad News forums, part of the Apple iPad Forums category; Following on from yesterday’s third anniversary of the App Store’s launch, Fortune’s Apple 2.0 blog has a feature on a report to clients issued today ...

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    Three Years On the App Store is Thriving



    Following on from yesterday’s third anniversary of the App Store’s launch, Fortune’s Apple 2.0 blog has a feature on a report to clients issued today by Piper Jaffray’s Gene Munster, which undertakes a thorough examination of the current state of the App Store. Apple 2.0 says that because Apple rarely releases detailed App Store stats, Munster had to come up with his own model in order to track activity on the store. As you might expect, the end result of his research was that the App Store continues to thrive, and shows no signs of slowing down. For example, Munster found that the average iOS device user will download 83 apps in 2011, as opposed to 51 in 2010, marking an increase of 61%. He also found that the average selling price (ASP) of apps is up 14% year on year in 2011, as opposed to an 18% fall in 2010. Munster puts this down to the more expensive iPad apps that are in the store. However, according to Munster’s figures, there are also plenty of free apps available for those who don’t want to spend a lot of money in the App Store. In fact, a whopping 82% of the apps in the App Store are free. Unsurprisingly, the App Store has double the amount of total apps that are available in the Android Market, with the former having more than 425,000 apps, and the latter having just 200,000.

    Source: Apple users buying 61% more apps, paying 14% more per app - Apple 2.0 - Fortune Tech

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