MacRumors reports today on a click pattern study from Bit.ly, which reveals that iPad owners use their devices to browse the internet at different times than most other device users, including smartphone and computer owners. As you can see from the graph, for all other devices save the iPad, the general flow of traffic climbs significantly in the morning at the start of the work day, peaks mid-afternoon, then drops off as people head home from work. All of the other devices seem to show a very similar pattern. And then, though, there’s the iPad! As you can see from the way that thin blue line appears to have a mind of its own, iPad browsing patterns differ greatly from the norm. After dropping slightly after breakfast, and staying fairly low the rest of the day, it suddenly spikes later in the evening, around 9 p.m. Bit.ly also found that iPad usage at the weekend between the hours of 8 a.m. and 3 p.m. is much higher than during that same period during the week, which again is a big difference from other devices. Bit.ly researcher Brian David Eoff reckons that this is because the iPad is used much more as an “entertainment device” than smartphones and computer browsers are.
Source: iPad Usage Patterns Differ From Other Platforms - Mac Rumors