A somewhat surprising story this from the Guardian today, detailing the fact that GQ publisher Pete Hunsinger has announced that GQ’s “Men of the Year” edition, published in December, sold just 365 copies in its iPad format, making a total of $1,091.35 in sales at $2.99 each.
“This costs us nothing extra: no printing or postage,” Hunsinger told MinOnline who covered the story. “Everything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation.”
Although Hunsinger’s remarks are unsurprisingly upbeat, the Guardian says that it’s discouraging that Conde Naste’s app sales have started so slowly, especially as Conde Naste has been a very vocal supporter of the iPad.
It is, however, very early days to be considering what this might mean for magazine sales on the iPad in general. As the Guardian points out, Conde Naste’s iPad and iPhone app sales are picking up, and with the recent launch of the Vanity Fair iPad app and the forthcoming launch of the Wired app, sales are likely to start climbing even higher.
By Maura Sutton, iPadForums.net