Welcome to iPadForums.net Guest - Click Here to Register

Apple is the Most Valuable Brand in the World

This is a discussion on Apple is the Most Valuable Brand in the World within the Apple iPad News forums, part of the Apple iPad Forums category; [ame=http://www.youtube.com/watch?v=KEptBv3xy5c&feature=player_embedded]YouTube - Countdown[/ame] MacRumors reports that according to advertising group Millward Brown’s annual BrandZ study of global brands, Apple is now the number 1 “Most ...

iPadForums.net is the original Apple iPad Forum! Registered Users do not see these ads. Please Register - It's Free!
+ Reply to Thread
Results 1 to 2 of 2
  1. #1
    iPadForums News Team
    Member #
    6277
    Liked
    92 times
    Join Date
    Jun 2010
    Location
    UK
    Posts
    2,408

    Apple is the Most Valuable Brand in the World

    [ame=http://www.youtube.com/watch?v=KEptBv3xy5c&feature=player_embedded]YouTube - Countdown[/ame]

    MacRumors reports that according to advertising group Millward Brown’s annual BrandZ study of global brands, Apple is now the number 1 “Most Valuable Global Brand,” with a brand value of over $153 billion, representing a brand value change of +84% from last year. Google had topped the chart for the past four years, but has been knocked back by Apple into second place with a $111,498 billion brand value. IBM is third with $100,849 billion. According to MacRumors, the brand values are calculated by analysing financial and market data, as well as taking into account reports from analysts and surveys of 2 million-plus consumers throughout the world. BrandZ also reports that the Top 100 most valuable global brands for 2011 surpassed $2 trillion for the first time ever.
    “Apple is breaking the rules in terms of its pricing model,” Millward Brown’s global brands director Peter Walshe told Reuters. “It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire. Obviously it has to be allied to great products and a great experience, and Apple has nurtured that.”
    Great news for Apple then, but not such great news for RIM’s BlackBerry brand, which Reuters says lost a fifth of its brand value, with only Nokia losing more in the tech companies sub-section.

    Source: Apple Named World's Most Valuable Brand at $153 Billion - Mac Rumors, Apple usurps Google as world's most valuable brand | Reuters

  2. Ads


  3. #2
    iPad Addict
    Member #
    29602
    Liked
    41 times
    Join Date
    Jan 2011
    Location
    London UK
    Posts
    1,161
    I remember the times 1990's when nokia was the king

    Sent from my iPad using iPF, using iOS 4.3.2
    iPad 3 Retina, 16gb wifi only
    iPhone 4s 16gb white
    13 inch Macbook Pro i5
    Apple Airport Express


Home | Forum | Active Topics | What's New

Links

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts

Similar Threads

  1. New to the Apple World
    By Bush444 in forum New Member Introductions - Site Assistance
    Replies: 1
    Last Post: 03-03-2011, 04:01 PM
  2. HELP! I am brand new the Apple world.....
    By ylobricrd in forum iPad General Discussions
    Replies: 8
    Last Post: 09-24-2010, 05:02 PM
  3. Replies: 0
    Last Post: 08-18-2010, 02:22 PM

Tags for this Thread