A recent survey of e-book reader owners and those who intend to buy an e-book reader has concluded that Apple’s iPad may soon overtake Amazon’s Kindle, if it provides a compelling enough eReader experience. The report, “US & UK eReader Owner and Intender Survey 2010”, by Strategy Analytics, concludes that current e-book reader owners say they are very satisfied with their devices, with four out of five US owners preferring e-book readers to physical books.
The report found that potential e-book customers look for the following criteria: ease of access to books, ease of content transfer, and newspaper and magazine availability. “While brand name is still an important factor for current owners when choosing their next e-book reader,” says Chris Schreiner, Senior Analyst at Strategy Analytics. “Consumers buying their first e-book reader will focus more on the durability and availability of e-books.”
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, “Even though e-book readers allow for easy portability, more than half of e-book reader usage still occurs at home.”
By Maura Sutton, iPadForums.net
US and UK eReader Owner and Intender Survey 2010