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70% of iPad 2s Sold to New Buyers According to Analyst

This is a discussion on 70% of iPad 2s Sold to New Buyers According to Analyst within the Apple iPad News forums, part of the Apple iPad Forums category; Fortune’s Apple 2.0 blog reports today on the findings of the analysts at Piper Jaffray, who interviewed 236 would-be iPad 2 customers in lines outside ...

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  1. #1
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    70% of iPad 2s Sold to New Buyers According to Analyst


    Fortune’s Apple 2.0 blog reports today on the findings of the analysts at Piper Jaffray, who interviewed 236 would-be iPad 2 customers in lines outside New York City and Minneapolis Apple stores on Friday, as well as calling a selection of iPad 2 retailers including Apple stores, Target and Best Buy. The analysts found that 70% of iPad 2 customers did not already have an iPad, in contrast to 23% of iPhone 4 customers who did not already have an iPhone when they purchased their iPhone 4.

    "We believe this shows Apple is expanding its base of iPad users, which is critical to maintaining its early lead in the growing tablet market,” Piper Jaffray analyst Gene Munster told Apple 2.0. “As the user base grows Apple's lead widens, and the company has a proven track record of building unmatched brand loyalty, which we believe will be a potent combination as the tablet market evolves."
    Piper Jaffray also found that the buyers were divided up fairly evenly between PC and Mac owners (49% and 51% respectively), in marked contrast to the much larger split between PC and Mac owners who bought the original iPad (26% and 74% respectively. The analysts also found that 65% of customers had an iPhone, but only 24% had a Kindle (although this was up from 13% for the original iPad). Somewhat surprisingly, the number of buyers who intended to use their iPad as an e-reader had fallen to 6% from 19%, and less surprisingly, 17% said they would be using their iPad 2 to play games and run apps, up from the figure of 9% for the original iPad.

    Source: Piper Jaffray: iPad 2 totally sold out, 70% to new buyers - Apple 2.0 - Fortune Tech

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  3. #2
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    Thats a lot of new apple iPad owners. We taking over..lol. I could buy me an ipad2 right now but restraining myself like crazyyy!

  4. #3
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    Yup, I'm one of those brand-new-to-Apple purchasers and must say that I'm not at all impressed with the way they do business.

  5. #4
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    Quote Originally Posted by Aspasia View Post
    Yup, I'm one of those brand-new-to-Apple purchasers and must say that I'm not at all impressed with the way they do business.

    How come?
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  6. #5
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    I'm one of that 70%! And I don't regret it one bit.

    Sent from my iPad using iPF

  7. #6
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    Quote Originally Posted by the_john
    I'm one of that 70%! And I don't regret it one bit.

    Sent from my iPad using iPF
    Me too

  8. #7
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    Quote Originally Posted by SweetPoison View Post
    Quote Originally Posted by Aspasia View Post
    Yup, I'm one of those brand-new-to-Apple purchasers and must say that I'm not at all impressed with the way they do business.

    How come?
    Two words: in stock. I order lots of stuff online. When I find something I'd like to order, most sites state whether the item is in stock or not. In other words, the retailer actually has the stuff it wants to sell. If it is something that must be made to order, that info is stated as well.

    Apple appears to sell merchandise online that it does not have on hand; merchandise that does not even actually exist - but it doesn't tell you that. As a consumer, I don't particularly care for that business model.

    Apple could learn a lot from Jeff Bezos.

  9. #8
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    Quote Originally Posted by the_john
    I'm one of that 70%! And I don't regret it one bit.

    Sent from my iPad using iPF
    +1
    Yeah, there are some things I'd like to see such as Flash and home screen widgets, but overall I'm glad I got this over a competing Android tablet.

    Sent from my iPad 2 using iPF
    iPad 2 - Black/32GB/WiFi/AT&T 3G

  10. #9
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    Quote Originally Posted by Aspasia

    Apple appears to sell merchandise online that it does not have on hand; merchandise that does not even actually exist - but it doesn't tell you that. As a consumer, I don't particularly care for that business model.
    It's called iHope. LOL
    When I let go of who I am, I become what I might be. --Lao Tzu

  11. #10
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    Quote Originally Posted by Anomalous

    It's called iHope. LOL
    Oh and iDreams. Can't forget that.
    When I let go of who I am, I become what I might be. --Lao Tzu


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