Fortune’s Apple 2.0 blog reports today on the findings of the analysts at Piper Jaffray, who interviewed 236 would-be iPad 2 customers in lines outside New York City and Minneapolis Apple stores on Friday, as well as calling a selection of iPad 2 retailers including Apple stores, Target and Best Buy. The analysts found that 70% of iPad 2 customers did not already have an iPad, in contrast to 23% of iPhone 4 customers who did not already have an iPhone when they purchased their iPhone 4.
Piper Jaffray also found that the buyers were divided up fairly evenly between PC and Mac owners (49% and 51% respectively), in marked contrast to the much larger split between PC and Mac owners who bought the original iPad (26% and 74% respectively. The analysts also found that 65% of customers had an iPhone, but only 24% had a Kindle (although this was up from 13% for the original iPad). Somewhat surprisingly, the number of buyers who intended to use their iPad as an e-reader had fallen to 6% from 19%, and less surprisingly, 17% said they would be using their iPad 2 to play games and run apps, up from the figure of 9% for the original iPad."We believe this shows Apple is expanding its base of iPad users, which is critical to maintaining its early lead in the growing tablet market,” Piper Jaffray analyst Gene Munster told Apple 2.0. “As the user base grows Apple's lead widens, and the company has a proven track record of building unmatched brand loyalty, which we believe will be a potent combination as the tablet market evolves."
Source: Piper Jaffray: iPad 2 totally sold out, 70% to new buyers - Apple 2.0 - Fortune Tech