Apple is a huge brand and has millions of loyal clients across the entire world, but it seems that the huge customer base wants some more devices coming out of Cupertino, not only newer and updated iPhones and iPads, which are Apple’s most important products. That’s why we’re seeing plenty of rumors related either to the iWatch or the standalone Apple TV that would expand beyond being just a media box. Apple CEO Tim Cook has recently reassured investors about Apple’s future, saying the following:
Now, new rumors have been circulating, pointing to the fact that Apple could update its Apple TV into a set-top box with a revamped operating system based on iOS. The device won’t be a full-fledged TV set, but it will come with gaming support, meaning that games could be downloaded directly to the Apple TV. The device could be launched in March or earlier and it seems that developers are currently working on Bluetooth controller options, as well.Innovation is deeply embedded in everybody here, we have zero issue coming up with things we want to do that we think we can disrupt in a major way.
There are also claims that motion control systems could be included in Apple’s much-rumoured TV set, but nothing is sure at the moment. Apple has has recently spent $280 million buying the Israeli company PrimeSense that created the motion sensing technology used in Microsoft’s Kinect sensors. What do you think, is this the next big thing for Apple?