We have previously reported that Apple’s tablet shipments have started to decline at a worrying rate. In Q1 of 2013 we saw the tech giant ship 49.2 million iPads of all varieties worldwide. In the second quarter however, surprise – surprise, sales have decreased to 45.1 million. But why is that?
Industry experts seem to think the developed trend is due to the fact that Apple has switched its tablet launching pattern, failing to release another tablet as quickly as expected. As of last year, the iPad maker decided to unleash the tablet somewhere around the start of the holiday season. And the decision was a success, with Apple posting record earnings. But all was not for the best. In ensemble, the tablet industry worldwide lost almost 10% in the Q2 of 2013 compared to the first quarter, International Data Corp reports.
What was needed desperately to revamp the sale figures was a new iPad. Tablet research director, Tom Mainelli from IDC stated:
“A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors. With no new iPads, the market slowed for many vendors, and that’s likely to continue into the third quarter.”
If you feel IDC is the bearer of bad news, it’s not all like that. The research firm also stated that the tablet market is on the rise compared to last year with almost 60%. So even if iPad sales are down, this doesn’t mean that everything is sinking. With the new iPad coming, Apple will surely climb back on top easily.
Source: LA Times