Shipments of iPads reportedly decreased by 14% to 14.6 million for the first time in history in the June quarter. Nevertheless, this trend doesn’t necessarily mean that Apple is experiencing real problems.
The solution to the shipping downfall was provided by Apple CEO Tim Cook himself who explained that the last iPad was launched all the way back in March 2012, without any other update being provided further on.
“We had just announced the third-generation iPad, which was our first iPad with Retina display. We had announced it in March, and so that was our first full quarter.”
More than that, Apple was also working to reduce its channel inventory, so 1.9 million units were axed during the quarter mentioned above. These units accounted for more than 80% from the total of 2.4 million devices that represented the total loss in iPad sales this year. Cook also mentioned that most people who buy iPads use them to surf the net and the traffic generated amounts to 84% of total web traffic.
“If there are lots of other tablets selling, I don’t know what they’re being used for. Because that’s a pretty basic function, is Web browsing”.
Tim Cook also specified that he’s not worried about the turn of events regarding the iPad in the June quarter and expressed his optimistic views saying that he was overall “very happy” with how things turned out.