I wonder why Forbes reports such a massive difference in numbers, showing only 40% of the market in 2013.
Apple's Tablets Selling Well But Market Share Slips While Samsung Grows - Forbes
The first set of stats:
<< ... the iPad alone has produced up to 82.4% of the overall American tablet traffic during the month May 2013.
Chitika calculated these numbers taking into account the 4 billion ads per month is has set up over 300,000 sites. Therefore, when reading this survey one should bear in mind that the data presented in it only accounts for the Chitika network. .... >>
The Forbes info is about actual tablet sales.
No manipulation is needed for both sets of info to be correct. Just don't take one set of stats and jump to unwarranted conclusions. You can measure all the web traffic you want, and that doesn't mean it necessarily reflects tablet sales. (That would be like measuring weight to guess blood pressure. There might be a correlation, but if you want to know blood pressure, then measure that specifically.) If you want to measure tablet sales, measure that. People use tablets in all sorts of ways -- web traffic is only one slice of that.
Reading comprehension is determined by the reader. The info doesn't change.
Maybe I missed something over the years, but doesn't this just mean people aren't storing that much on their iPads, and just downloading/streaming more on their iPads. For most us us, it's almost the only way to get information ON the iPad.