Microsoft has been trying to penetrate the tablet sector for some time now, with no notable success. However, one can’t blame the company for not trying. With the advent of Windows 8, Microsoft has launched a series of very aggressive ads that directly attack Apple and Android products.
With the latest commercial it has released, Microsoft takes on the iPad up front, without the semi-subtle jokes we have seen in the Nokia Lumia 920 video. This is war out in the open.
The new broadcast is an advertisement for a Dell tablet running Windows 8. The back story of the commercial is very minimalistic. The Windows 8 tablet and the iPad are placed next to one another, and a user is trying to perform various tasks on both gadgets. In the background, one can hear a Siri like voice commenting on the actions the user is trying to perform.
So how does Microsoft try to persuade us that Windows tablets are better? Well, if one is used to pinching when trying to zoom, they will naturally feel more at ease with the Dell tablet, but not with the iPad. The robotic voice coming from the iPad says “I’m sorry, I don’t zoom like that. Ouch! Ouch!” Then the person demonstrating in the video naturally slides an SD card into the Windows 8 gadget, but there’s no SD slot located anywhere on the Apple tablet.
The last part of the commercial showcases the fact that with the Dell computer, one can perform two actions at once (like watching a video and checking the calendar). Siri says “You can do two things at once? That’s cool!” Last but not least, there’s a price comparison between the Apple tablet and the Windows tablet - $599 versus $399.
Leaving aside the price, the iPad offers tons of functionalities the Windows one does not, but of course, a commercial made by the competition will only highlight the so called weaknesses. But honestly, is it that vital to be able to insert your SD card into your tablet, that you should judge an overall product by this feature?