Even if it’s trying hard to penetrate the mobile market, Microsoft is yet to become a notable presence in the portable device environment. Android tablets and the iPad especially have hogged the attention of tech lovers everywhere across the world. For example, the Apple tablet sales have swept past the 141 million threshold, keeping in mind that the total number of tablet sold, reported by IDC, is situated at 253 million. Out of those, just fewer than 2 million are Surface RT or Surface Pro tablets.
But even in the face of these facts, CEO Bill Gates remains very optimistic about Microsoft’s future in the tablet sector. He feels that even if users continue to buy iOS and Android tablets, they are secretly unfulfilled because they can’t really type or create documents and presentations, which they could be doing if good old Microsoft Office was there. He believes the market will soon be shifting towards tablets that blend the functionalities of the PC offering a lot more options. Like the Surface RT or Surface Pro of course.
“Windows 8 is revolutionary in that it takes the benefits of a tablet and the benefits of a PC, and it's able to support both of those – so if you have Surface, Surface Pro, you've got that portability of a tablet but the richness of a PC in terms of the keyboard, Microsoft Office of a PC.”
But even if in global terms, Microsoft has a lot of catching up to do, another IDC report showcases that during the first quarter of Q1 Surface has managed to parachute itself in the tablet top five, with a 1.9% share.