According to 9to5 Mac’s sources, we could be in for a bit of a shock when Apple release iOS 7 (codenamed “Innsbruck,”), which will be the first iOS version to come from Sir Jony Ive’s leadership of the team. The report says that “multiple” people who have either seen or been officially briefed on iOS 7 says that its completely redesigned interface will be appealing to new iOS users, but in turn might be a bit unsettling for those who know and love the familiar old iOS interface. 9to5 Mac says that the new look is “very, very flat,” without any of the previous “gloss, shine, and skeumorphism” of the current iOS design. Even more worryingly, another of 9to5 Mac’s sources says that iOS 7 will have a flat look similar to that of Microsoft’s Windows Phone Metro. Apparently, in terms of iOS 7, “flat” means that the look will be very simple, without the sort of skeumorphic look of diaries and notebooks that look exactly like real-life diaries and notebooks. If true, this could be a risky move for Apple, as some might say that the skeumorphic look is one of the things that makes iOS so appealing and sets it apart from other smartphone OS interfaces. Others might say that it’s time for a change, however.
Source: Jony Ive paints a fresh, yet familiar, look for iOS 7 | 9to5Mac