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iPad Still Most Desired Tablet

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    iPad Still Most Desired Tablet


    Amidst the constant talk of this or that new tablet being the next iPad killer, it seems that the iPad is still the favourite of consumers, at least according to a new survey from The Yankee Group, as reported on by AppleInsider. The survey polled 506 consumers, asking them what tablet brand they planned on buying. As you can see from the table provided by The Yankee Group, the answer was a very big result for Apple, with 47% of respondents saying that they intended to buy Apple’s tablet (the figures did not indicate what percentage this was iPad mini or full-sized iPad, which would also have been very interesting). As AppleInsider notes, the figures for Apple’s main rivals are not very encouraging for them, with just 6% saying that they intend to buy a Samsung tablet, and 7% saying that they will buy an Amazon tablet (such as the Kindle Fire). And to put it in even more stark terms for Apple’s rivals, the iPad brand scored 20% higher than all the other brands put together!



    Source: Apple's iPad by far the most desired tablet among consumers

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    I call nonsense on this poll, though most polls are nonsense.

    I can't find the exact methodology of the testing in any of the articles, but to me the question "What brand table do you plan to buy?" is meaningless unless it is preceed with "Are you planning to buy a table in the near term future?" It should then be followed with "Have you done any research on tablets and investigated what your own requirements are?"

    The fact that 23% had no idea, tells me possibly many more also know very little about tablets and hence say "Apple iPad", because it's a household name for "tablet". The fact that hardly anyone is saying Google, with them pushing ads so hard, seems to indicate a good portion of those surveyed have not researched tablets well and are barely aware of the competition.

    All surveys are flawed but drawing great conclusions from these numbers seem questionable.

    Moderator Edit: toned down language
    Last edited by AQ_OC; 03-04-2013 at 05:23 PM.

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    But this also shows what's in people minds. Your assumption that people are going to research tablets and investigate requirements is highly questionable.
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    Quote Originally Posted by AQ_OC View Post
    But this also shows what's in people minds. Your assumption that people are going to research tablets and investigate requirements is highly questionable.
    I think some will. I did. That's how I ended up at apple though. The rest of the offerings just didn't cut it and I feared my long term happiness not being sustained. I was never an apple guy but ill be damned if there is a better tablet option. IMO, of course.
    ShortBus likes this.

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    Quote Originally Posted by AQ_OC View Post
    But this also shows what's in people minds. Your assumption that people are going to research tablets and investigate requirements is highly questionable.
    Not all all! What is highly questionable is saying that the results show the iPad is the most desirable tablet. It'd be like asking people to name a brand of facial tissue. The overwhelming answer will be Kleenex, which is synonymous for the type of product. That does not make it the most desirable tissue.

    I think it's weak statistics that draw conclusions over-zealously. Which is the usual procedure for mass publications...

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    Quote Originally Posted by cwinter View Post
    Not all all! What is highly questionable is saying that the results show the iPad is the most desirable tablet. It'd be like asking people to name a brand of facial tissue. The overwhelming answer will be Kleenex, which is synonymous for the type of product. That does not make it the most desirable tissue.

    I think it's weak statistics that draw conclusions over-zealously. Which is the usual procedure for mass publications...
    I can't argue with your example! However, a box of issue is a less impactful purchase. While I agree that some people will do some research, I think most will go with what is best known to them. Its the comfort factor. Who will buy an Asus over an Apple? A few, but most won't. In that sense, the chart makes some sense.
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    Quote Originally Posted by AQ_OC View Post
    I can't argue with your example! However, a box of issue is a less impactful purchase. While I agree that some people will do some research, I think most will go with what is best known to them. Its the comfort factor. Who will buy an Asus over an Apple? A few, but most won't. In that sense, the chart makes some sense.
    You can make statistics say whatever you want them to say. That doesn't make them useful though.

    In a poll that asks brand preference and the second highest answer is "I don't know", I'd venture to say the results are not very reliable.

    As I stated before, a preference poll to me is more useful if the polled person is actually intending to purchase the type of product in the first place and has a grasp of what options are available. In that scenario, the actual preference is measured not the knowledge/product awareness of the customer itself.

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    Quote Originally Posted by cwinter View Post
    You can make statistics say whatever you want them to say. That doesn't make them useful though.

    In a poll that asks brand preference and the second highest answer is "I don't know", I'd venture to say the results are not very reliable.

    As I stated before, a preference poll to me is more useful if the polled person is actually intending to purchase the type of product in the first place and has a grasp of what options are available. In that scenario, the actual preference is measured not the knowledge/product awareness of the customer itself.
    Not going to argue with you on this...but the fact is sale numbers don't lie.
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    Quote Originally Posted by AQ_OC View Post
    Not going to argue with you on this...but the fact is sale numbers don't lie.
    I agree, which is why I think the poll is flawed. Clearly, sales don't support the Nook not even being mentioned and Google selling half the tablets for Blackberry, or ASUS selling half of Dell.

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    Quote Originally Posted by cwinter View Post
    I agree, which is why I think the poll is flawed. Clearly, sales don't support the Nook not even being mentioned and Google selling half the tablets for Blackberry, or ASUS selling half of Dell.
    You may be correct. I don't have much "feel" after the first three. I would have thought Google would be higher, though, with the Nexus 7 and all....
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