The launch of the iPad this weekend is such massive news that everyone seems to be using it as the latest buzz word to draw attention to their message, no matter the relevancy. I’m even thinking about writing an academic paper blaming the iPad for the cancellation of 24 (although the fact that the current series is really awful probably has more to do with it). Greenpeace are the latest special interest group of note the get in on the act, using the iPad to have a bit of a moan about the effect of cloud computing on the environment.
Although they take great pains to stress on their site that they are not “picking” on Apple or the iPad, it would appear that the naughty little device, just by dint of being a cloud computing platform, contributes to a great big carbon footprint. Tsk. They’ve even got a big old report on the whole issue, called “Make IT Green: Cloud Computing and its Contribution to Climate Change”. Apparently it’s the fault of all those pesky Data Centers, Web Servers and so on. They’ve got a diagram that explains it all on the website for you to check out.
So, I hope you’re all feeling really guilty when you unwrap those shiny new iPads this weekend! Anyone going to be cancelling their order?!
By Maura Sutton
[Source: AppleInsider | Apple Insider News and Analysis, www.Greenpeace.org]