iPad Tablet Market Share to Fall to 50 Percent by 2017 According to Research
AppleInsider reports that according to figures from market research firm NPD, the iPad’s dominant share of the tablet market will fall to 50% by 2017, with Android and Windows-based tablets starting to chip away at Apple’s market share by as soon as 2014. The data was published as part of NPD subsidiary DisplaySearch’s Tablet Quarterly, which also estimates that the tablet market as a whole will increase from 81.6 million units in 2011 to 424.9 million by 2017. The report says that worldwide tablet shipments will surpass worldwide notebook shipments by 2016, with demand being driven by more and more features, operating system diversity and manufacturing capacity for tablets.
Source: iPad tablet market share will dip to 50% by 2017, study says
“So far in this relatively young product category, the tablet PC market has been dominated by Apple and has tended to include a number of competing products that are similarly configured to the iPad,” said NPD DisplaySearch senior analyst Richard Shim. “However, as the market matures and competitors become better attuned to consumer preferences and find opportunities to break new ground, we expect the landscape to change dramatically, giving consumers more choices, which will drive demand for more devices.”