iPad Threat Looms Large over Amazonís Kindle
Forbeís Velocity tech blog reports on the fact that Amazonís stock has been down this year due to investor concern over the long-term impact of iBooks on Amazonís own Kindle reader. Forbes quotes a report by Citi analyst Mark Mahaney which predicts that Kindleís current price and selection superiority over iBooks wonít last.
Mahaney based his analysis on a study of the New York Times best-sellers list, with the major points of his investigations being that Kindle currently has 88 percent of NYT fiction/non-fiction best-sellers, as opposed to 63 percent for iBooks, that Kindle currently has a 10 percent price advantage over iBooks, and that 50 percent of NYT fiction/non-fiction best sellers are available for both platforms, with 80 percent of the books being the same price on each platform.
Although these figures might initially sound positive for Amazon, Forbes points out that if iBooks is performing almost as well as Kindle after just a few months, it will doubtless have overtaken Kindle in a year, especially with so many more iPhone 4s, iPads and iPod touches carrying iBooks after the launch of iPhone 4 and iOS 4 next week.