iPad Users Spend More Time Reading the News Than Anything Else
The Loop reports on a new survey from mobile app analytics company, Localytics, that looks into how iPad owners like to spend their time on their device. According to Localytics, iPad owners spend the most time on their device reading news, listening to music, and accessing health and fitness apps. The figures are based on data from apps that subscribe to Localytics’ analytics platform. According to the results, iPad owners actually spend less time than expected playing games and interacting with entertainment apps, with Localytics finding that iPad users are tending to play short, more casual types of games as opposed to more in-depth games that would take up more of their time to play. The figures also indicate that sports apps are used more to just check scores, than to read sports stories and news in a more in-depth manner. In contrast, it seems that users like to spend more in-depth time enjoying their reference and health apps.
Source: Study: iPad users spend most time with news, play games most frequently
iPad Users Spend Most Time on News Apps | Localytics