iPad Responsible for 89 percent of Worldwide Tablet Web Traffic in May
A report on MacRumors today from comScore finds that the iPad was responsible for more than 89 percent of tablet traffic across all markets in May. To break it down in terms of country, comScore says that the iPad’s contribution to total non-computer device traffic is highest in Canda (33.5 percent), with Brazil coming in second with 31.8 percent of non-computer device share of traffic coming from the iPad, even though non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of that traffic. In the US and UK, the percentage is 21.8 and 21.3 respectively.
The report comes as part of comScore’s unveiling of its new “Device Essentials” service, which reports on digital traffic by device, including computers and other devices such as mobile phones, tablets, and e-readers. The service is based on comScore’s global Unified Digital Measurement (UDM) data, which uses census-level information from tagged web page content.
Source: iPad Grabs 89% of Worldwide, 97% of U.S. Tablet Web Traffic - Mac Rumors, comScore
“comScore is excited to announce the availability of Device Essentials to provide critical insight into traffic patterns sourcing from the wide array of devices today,” said Serge Matta, comScore Executive Vice President of Telecom and Wireless. “Using comScore’s proprietary global UDM data set, we have been able to develop an expansive profile of traffic patterns across device type, connection type and geography which delivers the critical insight needed by wireless carriers, OEMs, publishers and app developers to optimize their marketing strategies and customer experience."
Thanks to forum member Cord for the heads-up on this story.