Apple Store 2.0 Goes Live Throughout the World
Apple has today completed its massive retail store revamp in which iPad 2s now take centre stage. Following on from the first news of the revamp that came through from Australia, which is 18 hours ahead of the US (see Col.Bris’s news story below), MacRumors reports on the new store set up. Basically the main thrust of the whole thing seems to be that Apple is using iPads in its retail stores as interactive information points for customers, and the display iPads even have a “Specialist” call button so that you can summon a specialist over to you when you want to ask a question. According to one MacStories reader, the amount of space given over to Personal Setup tables has also increased in their local store, with the reader saying that they though approximately 35% of the store is now devoted to setup.
9to5 Mac has more information on the in-store iPads, including their security features, such as the fact that if they are removed from the store they keep calling home with Wi-Fi co-ordinates.
9to5 Mac says that the Apple Store app update that was talked about yesterday is also on the way, but that will be happening tomorrow, Monday 23 May. The updated app will be available worldwide, unlike the current version which is only available in the US, and the iPad will have its own enhanced version of the iPhone app.
Source: Apple Revamps Retail Stores with Interactive iPad Displays - MacRumors.com, First Impressions and More Details On Apple’s Updated Retail Stores, Apple Store employees talk about the new iPad displays | 9 to 5 Mac Apple Store employees talk about the new iPad displays | Apple Intelligence