The Daily to Start Charging for Subscription in the US Next Week, and to Launch in Eu
The UK’s Telegraph newspaper reports today that News Corps’ The Daily iPad newspaper app will start charging for subscriptions in the US from next week. The announcement was made by Jonathan Miller, chief digital officer at News Corp, who was speaking at the Abu Dhabi Media Summit.
“We have our beginning moment of truth next week when we start to ask people to get out their wallets,” he told the summit, revealing that the subscription will cost $39.99 a year, and that the app is aimed at a younger audience than traditional newspapers.
Miller also took the opportunity to announce that The Daily will be launched in Western Europe in the first half of 2011 (i.e. soon!), depending on where and when Apple rolls out its subscription model.
“So we want to make a product that has broad appeal and that means it has liveliness to it, it’s very graphic and is very pictorial - a lot of video on it, all media in the same place. It is skewing much younger than newspapers,” said Miller.
Source: The Daily: Rupert Murdoch's iPad newspaper to launch in UK by June 2011 - Telegraph